EMT Practice Test

1. Question Content...

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Question1: Your customer wants to implement a process in which marketing experts create campaigns that are then approved/rejected by the marketing manager. How can you implement this approval process?

Question2: Which of these are characteristics of a recommendation model? (3)

Question3: Every Monday, you send recommendations by email to the consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?

Question4: You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? (2)

Question5: Your customer wants to delete consumer information from SAP Marketing Cloud that was collected via one specific source system. Consumer information from other sources can remain in the Best Record in SAP Marketing Cloud. Which application jobs do you need to execute? (2)

Question6: You are loading contact data with different types of business relationships for your company. Which system flags stores the business relationships (B2B or B2C) of those contacts? (2)

Question7: What can you do with SAP Analytics Cloud and the embedded analytics in SAP Marketing Cloud?

Question8: Which business scenarios can you implement by integrating SAP Marketing Cloud with SAP Commerce? (2)

Question9: For Consumer Buying Propensity, the business use case is to calculate how________new customers are to buy one of your products.

Question10: How are business roles and business catalogs configured in SAP Marketing Cloud? (2) I

Question11: A Custom Core Data Services view (Custom CDS view) offers

Question12: You need to assign one contact to multiple accounts. How do you create this contact in SAP Hybris Cloud for Customer?

Question13: Which of the following are key capabilities in SAP Marketing Cloud that help marketers convince customers that they treat their data with respect? (Select 2)

Question14: What set of applications is used to perform administration tasks in a production system?

Question15: You are building a customer-specific score using the Score Builder. Where can you consume this score? (2)

Question16: You want to load your contacts from SAP CRM, SAP Commerce and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?
- On Facebook, a customer can have multiple profiles.
- Facebook is the least trustworthy source of information.

Question17: Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source.
In what Segmentation Configuration App can you assign the existing data source?

Question18: In a given business scenario, the priority of the information based on data received from a landing page is higher than the priority of the data received from SAP CRM. What app allows you to priorize the information?

Question19: When would you use data migration templates instead of entering data manually? (Select 2)

Question20: When would you implement the Approval function in SAP Cloud for Customer? (Select 2)

Question21: What campaign category creates a custom audience based on the assigned target group?

Question22: SAP Marketing Cloud is a private ABAP Cloud Platform

Question23: A business analyst can save scores in Score Builder on what basis

Question24: Which configuration activities are required when using marketing areas? (2)

Question25: You are setting up the connection between SAP Jam and SAP Cloud for Customer. Where do you enable this integration? Please choose the correct answer.

Question26: How does merging and matching work in SAP Marketing Cloud? (2)

Question27: Which activities can you perform within the Marketing Extensibility app? (2)

Question28: In B2B, what is the next logical step once a target group has been defined through segmentation?

Question29: What task can you perform in the Production System?

Question30: According to the SAP Best Practices, what should you consider when deciding the data sources for your SAP Marketing Solution? (3)

Question31: What technology components is SAP Marketing Cloud based on?

Question32: In SAP Marketing Cloud, how can you determine the buying intent of a contact?

Question33: How does SAP Analytics access SAP Marketing Cloud data?

Question34: Augmented Lead Context provides a sales representative with additional context about the lead. What object that is transferred along with the Lead provides the information about the product?

Question35: Your customer wants to leverage web shop information about consumers' online buying behavior for marketing campaigns.
Which objects in SAP Marketing Cloud store information about sales orderes and included line items? (2)

Question36: Your customer wants to integrate consumer master data from multiple source systems with different data quality. What should you do to ensure that the most reliable data sources are given preference when the best record is built in SAP Marketing Cloud?

Question37: Your customer's marketers are each responsible for different markets/countries and should only have access to the contacts they are responsible for.
How can you implement this data access control?

Question38: Predictive Studio offers facility to

Question39: Select the last step in creating a Custom CDS view

Question40: Your customer wants to perform campaigns based on shopping cart abandonment. What campaign type do you recommend?

Question41: What happens when you integrate SAP Marketing Cloud with SAP Cloud for Customer? (3)

Question42: What refers to a self-contained and reusable entity of predefined content for the implementation of a business process.

Question43: In SAP Marketing Cloud, what are examples of predictive scores?